Clovis, California-Based Personal Brand Photographers for Women Entrepreneurs
Overcome Overwhelm and Imposter Syndrome With Our Signature Process For A Personal Brand Glowing With Clarity.
Tap Into The Power of Our Photographic Strategies That Help You Thrive Online.
Customized Personal Brand Photography
Looking Like Everyone Else Online, Isn’t Your Cup of Tea, Is It?
It’s time you get the “How” tied up with a bow. *Bye Bye, DIY!
I won’t mince words. Having a personal brand is hard! But, DIYing your personal brand photography is harder!
To stand out from all of the internet noise, you feel like you have to be an expert in digital marketing when that isn’t what you went into business for.
(Cue the hand to the forehead slap.)
Don’t even start scrolling feeds on Instagram! From that moment on, it is a slippery slope into the “I can’t compete” rabbit hole. Before you know it, an hour has flown by and you are ready for retail therapy at Target online and Amazon Prime…at the same time…with 2 different tabs open!
Imagine finding someone who has been there, done that, (Hello, there!), and has the answers you need to put selling on auto-pilot so much faster than DIYing your online presence could ever do.
Continue reading below for our three personal brand photography must-haves every woman-owned business needs to become a cash-flow-creating personal brand…
Is selling not your strong suite? The good news is, that’s normal!
You NEED a Brand Strategy!
But, how do you use brand photography to sell your services or your stunning and impactful small-batch products?
Do this:
Ask yourself who your target audience is. If you use Instagram, get specific about your audience by looking at other accounts in your niche that are killing it, and look at your existing followers. Are they your ideal clients? If not, who are they?
Without a digital marketing strategy, your personal brand photography investment is going to feel like a total waste of time and money. You don’t have time for guessing and pretty pictures that don’t connect emotionally.
This step will help you take guessing about what to post online, out of the equation.
Without a brand style, Your audience gets confused
2. Create a Brand Style That Connects Emotionally With Your Ideal Client (✓CHECK)
Do you have a brand aesthetic or consistent style for the photographs you use online for your business?
Do this:
If the answer is no, go to Pinterest and create a secret pin board to find a signature style that feels right for your online presence.
Start pinning everything from colors to textures, to locations, to clothing styles, and everything in between. Don’t overthink it! (Pinky promise?!) Only pin what you LOVE and move on. This is like speed dating for your brand and I promise, IT IS FUN AND FREEING TOO!
Once you spend just 15 minutes pinning, stop! Take a break and come back to your brand’s board later. Come back with fresh eyes and get a feel for the style that has taken shape.
If you are DIYing your new branded image library, create a mix of styled stock photography that fits your new style AND your photography. My favorite, high-end, styled stock subscription is Elevae! Click this link and get 20 free images to get you started.
*This is the secret sauce to personal brand photography that helps you thrive online! Don’t skip this step! Many solo business owners do…but you’re different and want to stand out from the crowd! YOU GO GIRL!!! You’ve got this!
Psst: Don’t want to DIY your brand photography? We do everything for you! Book your FREE call.
Set yourself apart! Get on the goal-setting train today.
3. Identify Your Weak Spot Online.
Where Do You Need Personal Brand Photography, First? Then…
Do this:
Look at your website. Is your photography outdated, unbranded, and/or shot with your phone? If it is any of these, hire a personal brand photographer who can help you uncover your brand’s style. Take advantage of free consultation calls! These are important because they help you see if the two of you are a good fit. These also help you understand what you are doing right, now and what your next steps should be.
Look at how you create content for social media. If it is on the fly, and you don’t have a branded image library to pull images from, it will be harder to avoid social media burnout and will make brand loyalty challenging. Want that next level? A digital photo library increases confidence and consistency! Ready to delegate your social media marketing plan? This makes hiring a social media marketing manager a breeze!
Knowing the three steps you need to take first, to banish overwhelm for a high-converting online presence is one thing, but actually taking clear action and attracting your dream clients on auto-pilot, is another.
But, don’t worry! We are here to help you avoid procrastination and underperforming digital marketing plans, ASAP!
We are Mother/daughter duo
Clovis, California-Based Personal Brand Photographers, Jean & Catherine.
And We’ve Been Where You Are.
After 23 years of providing women, and creative entrepreneurs with online branding solutions from home, we completely understand the struggle of not knowing how to create online content that sells!
(And, while we are talking about digital marketing overwhelm…)
…That is why we founded our Brand Photography business, based on all of our years of trial and error, so YOU have a tried and true roadmap to success online. We are women supporting women who understand that headshots taken in a studio are not enough to catapult you to “TAKE MY MONEY STATUS” through emotional connections. You need a next-level, on-location shot list.
We offer more than just pretty pictures, we provide you with a brand audit, a next-step checklist, and a brand strategy with the perfect-for-you aesthetic for a heart-warming, client-attracting glow-up!
Choose the next best steps for where your business is at now.
THE BENEFITS you can EXPECT
brand clarity
Starting with our Brand Audit helps you get a clear brand identity, leaving inconsistent brand styles in your photography, behind you.
A tailored marketing strategy
Our next tool is our Target Audience Finder. We use this to allow you to say goodbye to guessing at what digital imagery to post online.
A detailed, streamlined workflow
Our Photoshoot Day Timeline is an essential part of our design process because it takes away doubt and confusion about what will be shot, and when. Be photo-ready!
KIND WORDS FROM Happy Clients
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“Jean's encouraging spirit is truly remarkable, making you believe in yourself and your projects. Jean and Catherine have excellent ideas and execution in the world of marketing!"
Michelle Balatti | Central Valley, Ca Realtor
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“Jean and Catherine do amazing work and are the sweetest duo!! They visited me yesterday and gifted me a super cute box of goodies. Once you see their work, you will want to hire them!"
Eunice Uribe | Better Together
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“The photos and reels turned out beautifully and look amazing on my social media posts as well as my website. These two took time to learn more about my business to better represent my brand!"
Brooke Luallen | Founder & Creator for Smith & Len