Strategic Visuals. Stronger Branding. Smarter Marketing.
No More Going Solo! Now That It’s Time To Uplevel Your Online Presence With Website & Social Media Savvy Personal Brand Photography, Count On Us Visionaries To Get It Done.
Our Online Biz Bestie Approach Guarantees Your Images Check “Get To The Next Level In 30 Days or Less” Off Your Goals List.
We aren’t typical Fresno photographers. We’re a boutique-style online marketing agency…armed with cameras and strategies.
Attract your ideal clients in the Fresno area and beyond! The first place to start is with your online photos. HELLO!
We’ll stop you from looking like every other Realtor, Interior Designer, Creative Entrepreneur, and Solopreneur
and quickly help you understand what your target audience needs to see and where they need to see it!
Without our personal brand photography as your first step, your digital marketing will feel like it is a waste of time.
The biggest challenge with creating Personal brand photography is
1. You NEED a Brand Strategy!
But, how do you use brand photography to sell your services or your stunning and impactful small-batch products?
Do this:
Ask yourself who your target audience is. If you use Instagram, get specific about your audience by looking at other accounts in your niche that are killing it, and look at your existing followers. Are they your ideal clients? If not, who are they?
Without a digital marketing strategy, your personal brand photography investment is going to feel like a total waste of time and money. You don’t have time for guessing and pretty pictures that don’t connect emotionally.
This step will help you take guessing about what to post online, out of the equation.
Without a brand style, Your audience gets confused
2. Create a Brand Style That Connects Emotionally With Your Ideal Client (✓CHECK)
Do you have a brand aesthetic or consistent style for the photographs you use online for your business?
Do this:
If the answer is no, go to Pinterest and create a secret pin board to find a signature style that feels right for your online presence.
Start pinning everything from colors to textures, to locations, to clothing styles, and everything in between. Don’t overthink it! (Pinky promise?!) Only pin what you LOVE and move on. This is like speed dating for your brand and I promise, IT IS FUN AND FREEING TOO!
Once you spend just 15 minutes pinning, stop! Take a break and come back to your brand’s board later. Come back with fresh eyes and get a feel for the style that has taken shape.
If you are DIYing your new branded image library, create a mix of styled stock photography that fits your new style AND your photography. My favorite, high-end, styled stock subscription is Elevae! Click this link and get 20 free images to get you started.
*This is the secret sauce to personal brand photography that helps you thrive online! Don’t skip this step! Many solo business owners do…but you’re different and want to stand out from the crowd! YOU GO GIRL!!! You’ve got this!
Psst: Don’t want to DIY your brand photography? We do everything for you! Book your FREE call.
Set yourself apart! Get on the goal-setting train today.
3. Identify Your Weak Spot Online.
Where Do You Need Personal Brand Photography, First? Then…
Do this:
Look at your website. Is your photography outdated, unbranded, and/or shot with your phone? If it is any of these, hire a personal brand photographer who can help you uncover your brand’s style. Take advantage of free consultation calls! These are important because they help you see if the two of you are a good fit. These also help you understand what you are doing right, now and what your next steps should be.
Look at how you create content for social media. If it is on the fly, and you don’t have a branded image library to pull images from, it will be harder to avoid social media burnout and will make brand loyalty challenging. Want that next level? A digital photo library increases confidence and consistency! Ready to delegate your social media marketing plan? This makes hiring a social media marketing manager a breeze!
Knowing the three steps you need to take first, to banish overwhelm for a high-converting online presence is one thing, but actually taking clear action and attracting your dream clients on auto-pilot, is another.
But, don’t worry! We are here to help you avoid procrastination and underperforming digital marketing plans, ASAP!
We are Mother/daughter duo
Clovis, California-Based Personal Brand Photographers, Jean & Catherine.
And We’ve Been Where You Are.
After 23 years of providing women, and creative entrepreneurs with online branding solutions from home, we completely understand the struggle of not knowing how to create online content that sells!
(And, while we are talking about digital marketing overwhelm…)
…That is why we founded our Brand Photography business, based on all of our years of trial and error, so YOU have a tried and true roadmap to success online. Headshots taken in a studio are not enough to catapult you to “TAKE MY MONEY STATUS”! Making emotional connections is our secret sauce!
We offer more than just pretty pictures, we provide you with a brand audit, a next-step checklist, and a brand strategy with the perfect-for-you aesthetic for a heart-warming, client-attracting glow-up!
Choose the next best steps for where your business is at now.
THE BENEFITS you can EXPECT
brand clarity
Starting with our Brand Audit helps you get a clear brand identity, leaving inconsistent brand styles in your photography, behind you.
A tailored marketing strategy
Our next tool is our Target Audience Finder. We use this to allow you to say goodbye to guessing at what digital imagery to post online.
A detailed, streamlined workflow
Our Photoshoot Day Timeline is an essential part of our design process because it takes away doubt and confusion about what will be shot, and when. Be photo-ready!
KIND WORDS FROM Happy Clients
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“Jean's encouraging spirit is truly remarkable, making you believe in yourself and your projects. Jean and Catherine have excellent ideas and execution in the world of marketing!"
Michelle Balatti | Central Valley, Ca Realtor
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“Jean and Catherine do amazing work and are the sweetest duo!! They visited me yesterday and gifted me a super cute box of goodies. Once you see their work, you will want to hire them!"
Eunice Uribe | Better Together
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“The photos and reels turned out beautifully and look amazing on my social media posts as well as my website. These two took time to learn more about my business to better represent my brand!"
Brooke Luallen | Founder & Creator for Smith & Len