Let’s get the smores ready and meet at a fire pit at the Silos!

Your Celebrity Business Persona is…

Joanna Gaines / Owner of The Magnolia Empire

You have a knack for creating something out of nothing!
At the heart of what you do, you crave a more natural approach to business in a way that builds community.
You make people feel at home with their aspirations and are known for gatherings that inspire progress.

You are a savvy hostess that shares down-to-earth solutions that make your clients’ lives easier!

Making Memories and Leading a Legacy-Style Life is Your Appeal
-Lean into it

Learning by doing is definitely not a bad thing, especially when it comes to online business and digital marketing. No one has gotten ahead by being comfortable…first. Your goal is to feel comfortable in your online skin, right? Then, everything else can fall into place.

These content pillars will assure that you build trust as a thought leader in your industry (even if you don’t see yourself as one yet) with the formula for connection and memory-making growth. The trick is not to use general content, create impactful content!

Research your ideal client to understand their likes, dislikes, and struggles, then freshen up your content pillars with this easy recipe:

  • BE THE GUIDE :: One part educational content allows your audience to grow.

  • BE THE TIP GIVER :: One part graphics that feature tips and tricks for fast wins.

  • BE THE ENCOURAGER :: One part inspirational quotes, storyteller of wins, and soft selling expert (this is when you invite viewers to a free discovery call that leads to a paid offer, about 2 times per week)

  • BE THE FRIEND IN THE BUSINESS :: One part behind the scenes video footage that takes connection to the next level. Video makes memories and Instagram Reels will do that in spades!

YOUR SOCIAL MEDIA MARKETING SCHEDULER IS

*SMARTERQUEUE

* This is an affiliate link. If you love it like I do and sign up for a paid plan, I get a little clean beauty money for the referral.
I only recommend what I love and use myself! This will save you lots of time with their hashtag finder! Enjoy!

Turn Your Business Into

a Cherished, Heartwarming Brand

Enough of using a collection of hand-me-down colors and brand elements that don’t go together. Let’s debut your new online presence with a fresh coat of perfectly paired colors for a memorable aesthetic. If your audience shares your love of rich, slightly moody shades, update your branding with this perfect for Joanna moodboard, on the house! This FREE Canva Brand Kit can be customized to fit your brand without having to hire a graphic designer (Hello, I was one for 28 years!) so you can start creating content and converting viewers into buyers faster than you can say Magnolia Market.

This color palette is exactly what you need for your next step: Brand Photography for Content Creation and online presence.