You will find your stride in creating content that has a small-town feel (focus on one niche) and utilize tricks of the trade that your small-town competitors may not know about and use. Once you embrace crafting a simple plan to help you grow waaaaaaay outside your city limits, you will feel more clarity and less overwhelm. The world is your oyster…or charcuterie board…and you were made for such a time as this!

Use this simple content creation format as your guide:

• THE STRUGGLE :: What type of drama can you identify and get your audience out of? Go into Canva and grab a template for the platform your audience uses most and create tip posts. Carousels in Instagram convert the best for educational posts.

• THE TRANSFORMATION :: Don’t just post testimonials, tell your clients’ transformation stories. Where were they before they worked with you and where were they after they worked with you? This style of post is more effective.

• THE SALES FUNNEL :: The biggest mistake solopreneurs make on social media is that they don’t drive traffic to a series of options and emails that lead to paid offers. Flodesk offers sales funnel templates that welcome, nurture, and then sell. Drop these links into the descriptions of your social media marketing posts.

• HASHTAGS :: Use hashtags to research your target audience, then once you understand the best hashtags for your ideal audience, use these after your post descriptions for the best reach and reward.