As a Female Realtor in Fresno, you know the struggle of marketing your services online. I know exactly the rollercoaster that you ride. I’ve been there! If you have decided to lean in and outshine other women realtors instead of crying UNCLE (Believe me, it is tempting, but you are a go-getter, and up is your only option AND WE ARE HERE FOR IT!) you are in the right place. New to real estate in the Central Valley and don’t know where to start? EVEN BETTER.

This First Step is Often Skipped, But It Will Put You Ahead Of The Competition

What Would Help Your Business Best Right Now?

1. Do you want a digital image library so that you can have custom-to-you branded images at your fingertips when posting on Instagram?

2. Do you want to create photography for a new website, so you can stand out from those that only have bios on their broker’s website?

3. Do you want to use Instagram Reels and Stories to generate leads and show up on page one of Google, ahead of other realtors in our area?

4. Do you need photography for new marketing materials in 2025?

Which one stands out to you? 1,2,3,or 4?

Ok, now that you have a bit more clarity…

What Is Strategic Brand Photography & Why Fresno Realtors Need It?

Strategic Brand Photography is a way to automate client attraction with imagery that can be used on your website, social media marketing, email marketing, Pinterest, and new YouTube channel. Your images help make you a potential client's online business bestie!

Images of you sharing favorite stops in downtown Fresno, Riverpark, fun neighborhood activities, cute cafes, your favorite places to stay, potential client struggles, and your core values and work ethic can be captured. It’s more than just headshots—it’s a visual representation of your brand.

Do you feel trusted online, or is that your goal for 2025? Either way, we can help!

High-quality, consistent images make you look professional, approachable, and trustworthy. In a world where social media and websites are often the first places people go to learn about you, your images & short-form video need to do the heavy lifting…with a whole lot of strategy…and that is our business love language!

Images alone won’t cut it!

The Benefits of Our Lifestyle Brand Photography in Fresno & Clovis

1. You’ll Stand Out in Fresno’s Crowded Market With a Few Strategic Lead Gen Tweaks

Fresno’s real estate market is ever-growing! Whether you're working with first-time buyers or seasoned investors, they have so many options, but they need someone they can trust. Your photography needs to help you create images that make people stop scrolling, feel an emotional connection, and start taking action.

If you are on Instagram, you need to guide your viewers OFF of the platform to a landing page. This can be a sign-up page that gives your new subscribers access to immediately download a helpful free guide.

My favorite online business growth tool is * FLODESK.

FLODESK is an email marketing tool for female entrepreneurs who want to turn their online presence into a lead-generation machine.

A common mistake that realtors make is that they know they need photography, but they don’t hire a photographer who understands digital marketing and online business strategies that CONNECT the imagery with a strategy to work online.

You need to stand out by being more friendly, helpful, and visible. With strategic, branded photography, you can capture images that fit your preferred platforms and make consistently posting on social media a breeze!

2. Build Trust with Your Audience

Results from your images only happen if they are used in lockstep with goals for their use, on places like Instagram. Social media works to bring you buyers and sellers, because being “social” in a professional way, turns a sales call into a “let’s get started” call. (Swipe hands together because “That was easy!”)

Here’s how to do that:

How do non-stuffy, no-blazer, life-in-action, digital images sound? Don’t just choose Brand Photographers, choose Lifestyle Brand Photographers who understand online business, like us, who:

• Show your real estate smarts and unique-to-you style. This type of content, from tips to tours, and behind-the-scenes of your day creates emotional connections. (In-studio photographs lack this.)

• Highlight your local knowledge by using your photography on the best digital platforms…we show you what types of marketing fit your goals so your photography doesn’t miss its mark. We even include coaching you on topics for Instagram and email marketing that seamlessly inspire your followers to take action.

• Portray you as approachable and relatable in a way that appeals to your ideal clients. And yes, we help you find out exactly who that is. We know that right now, who that ideal client is might be fuzzy.

Want to know a HUGE secret?! Creating short-form videos, even just 5 seconds long, and posting them on Instagram Reels with a description that has keywords and hashtags for your area, like Fresno, Clovis, Central Valley, Kuppa Joy, Heirloom, Old Town Clovis, Downtown Fresno, First-Time Home Buyers, Relocations, New Builds in ______… You get the idea…will allow you to rank on page one of Google ahead of big businesses!

If you create an image and video library for Instagram with a mix of custom brand photography and your short-form videos, complete with hooks and copyright-free music, you will see your Instagram account start bringing in leads! The best part of creating content for Instagram first is that you can use your reels on YouTube as shorts, on LinkedIn, X, Facebook, and Pinterest! Google and your business will LOVE THIS!

How good is that?! Create content for one platform and then diversify by scheduling posts to other platforms with my favorite scheduler *SMARTERQUEUE.

If you don’t want to schedule your own social media marketing, let us know, we just added this to our services!

3. Get Equipped With a Consistent Online Presence. (Our planning and photography help you avoid DIY mistakes, guaranteed.)

Your biggest struggle is taking the time to create content for Instagram. Am I right? You are told you need to be on there, but you don’t know HOW it can help your business. It is very overwhelming, and I speak from experience! When I started to learn how to use Instagram 11 years ago, I had 3 kids who were my first priority, so when they napped, or they were looking at books at the library, I took online courses, used trial and error for my branding design business, and I learned!

I had the time back then, but your situation is different.

You need a digital image library that fits YOU, a place for leads to go OFF of social platforms so you can nurture those leads with email marketing, and a guide to tell you how to show up in Google searches, sooner rather than later.

4. How You Can Easily Attract Your Ideal Clients.

Are you looking to work with first-time home buyers, young families, retirees, or investors? Brand photography sends client attraction to the next level for you. According to data from the National Association of Realtors (NAR), a significant portion of realtors who actively invest in strategic brand photography and digital marketing expertise see a substantial increase in online success, with over 50% reporting social media as their top lead generation tool, indicating that a strong online presence built through professional imagery and targeted digital marketing can significantly boost a realtor's success rate.

The Top Places to Use Your Brand Photography

Once you’ve invested in professional images, you’ll want to use them everywhere. Here are some ideas:

• Your Website

We love the leverage that websites give women-owned businesses! Realtors like you can benefit from its “Hey there, Google, let’s dance” approach to increased client attraction. My unpopular opinion is that if you only have a broker’s page, YOU NEED A WEBSITE! Just think, how many other realtors have their own website? The great news is: NOT MANY! That means that after using a stylish template from GO LIVE HQ, you can use keywords that allow Google to point potential clients doing online searches to your content. If your broker doesn’t allow you to have your own website (be safe and check!), then you can create a landing page in FLODESK! You can make a free guide as a download for those who enter their email address in exchange for your guide and sprinkle the link from your landing page in Flodesk on each page of your website and socials. My favorite resource for realtors for creating digital downloads for lead generation is COFFEE AND CONTRACTS. They have so many digital marketing templates, you will see a return on your investment very quickly!

• Social Media

From Instagram posts to Facebook cover photos, lifestyle brand photography can make your profiles pop. Use behind-the-scenes shots, client testimonials, and local highlights to engage your audience or…go to COFFEE AND CONTRACTS and use their templates and hire us to shoot your brand photography…WIN/WIN = a huge return on your investment.

• Marketing Materials

Whether it’s brochures, flyers, or email campaigns, high-quality images can make all the difference in how your materials are received.

• Real Estate Listings

While property photos are crucial, lifestyle imagery in your listings creates emotional connections that other realtors are not leaning into. Step into the areas that solve buyer and seller problems where others do not…such as realtors who lack empathy.

1. How are you empathetic?

2. What about potential clients’ experiences with realtors who have ghosted them or are slow responders? Show your viewers how you are different and speak about it in your social media post descriptions with this format: PROBLEM + SOLUTION. Sprinkle this into your content along with your listing highlights, one problem/solution per post.

Our Best Tips for a Successful Brand Photography Session

Ready to book a session with a lifestyle brand photographer? Here are some tips to make the most of it:

1. Know Your Brand

Before your session, think about what you want your photos to say about you. Are you fun and approachable? Serious and professional? Tapping into a brand voice and aesthetic will connect you to your own business in a way that will surprise you!

We have a detailed client questionnaire that we go over with our new clients on the phone. No Zoom calls! We have found that video calls are too stressful and distracting. Phone calls allow us to be productive and get all the right questions answered in a timely manner.

2. Clothing, Hair, and Makeup, OH MY!

Our last client worked with her favorite store in Fig Garden, along with other pieces from her closet to create the look she wanted based on our branded color guide that we created together. We help you get all of this planned, down to every detail, so that on photo shoot day, you are able to enjoy the process without the stress.

3. We Find Strategic Locations That Give You an LA or San Francisco City Style in a Small Town

Scouting locations is the secret sauce to your brand photo shoot! We have high-end location partners that are perfect for female realtors wanting to show up and stand out in 2025. After our brand strategy call, we will curate several locations that fit our findings in our brand discovery sessions.

4. Bring Props (We think of the best ones for your brand!)

We are different! We think of your images as strong storytellers for brand loyalty. Because of that, we collaborate with our clients as if we are biz besties, (because we really feel that we are), and we brainstorm details that bring a level of depth to your photography that sets you apart from other realtors.

5. The Ridiculously Large “INCLUDED” List for Nouvelle Brand Photography

1. Audit of existing photography and online content (This helps us know exactly where to start.)

2. Brand Coaching & Best Digital Marketing Strategy for YOU.

3. Brand Color and Design Guide Created for YOU and sent via email

4. Location scouting

5. Prop scouting (online, with links to items sent via email)

6. Detailed Shot List for Your Photo Shoot Day, sent for approval for a NO-SURPRISES shoot day.

7. Sneak Peaks

8. The final digital image library is delivered three weeks after your shoot day.

6. Choose Add-Ons for Your Photo Shoot and For *AFTER Your Shoot Day

Some of our add-ons include:

1. Prop Shopping

2. Photo Shoot Day Catering

3. Oufit Styling Session

4. Personal Assistant on Photo Shoot Day

5. Hair and Makeup Scouting for Specific Locations

6. *Content Creation for Instagram Reels 12 or 16 per month (3-month retainer contract)

7. *Social Media Marketing Management (3-month retainer contract)

8. *Website Template Customization in Squarespace from Go Live HQ (See our feature on their website for their template that we made our own!)

Why 2025 Is the Year to Invest in Brand Photography

To reach the people who need your help in 2025, you have to stand out as professional, detail-oriented, and tech-savvy…even if you aren’t!

The good news is that not many realtors in Fresno or Clovis know how to excel at client attraction online.

That means if you follow our lead with strategic and branded imagery WITH a digital marketing plan, you will start dominating the online space for realtor in the Central Valley!

With the help of Nouvelle Brand Photography, you can:

• Get unstuck and ditch the overwhelm over where to start

• Build a strong, trustworthy brand ONLINE

• Attract more clients ONLINE

• Save time and stress on ONLINE content creation

• Stand out in a crowded market ONLINE

• Get influencer-level branded ONLINE marketing guidance included in our brand photography services!

How We Can Help You

Now that you know why brand photography is essential, let’s talk about what Nouvelle can do for you.

1. Highlight Your Unique Personality

Every Realtor has their own approach. Some focus on making the process fun, while others emphasize expertise and efficiency. Our lifestyle brand photography will capture what makes you unique, ensuring your photos reflect your personality and values.

2. Tell a Story Through Images

With a little planning, your brand story will easily take shape. Together we will show potential clients what it’s like to work with you. From meeting a client for the first time to handing over the keys to their dream home, your photos can tell a compelling story that resonates with your audience.

3. Showcase Your Local Expertise

As a Female Realtor in Fresno, Clovis, and around the Central Valley of California, your local market knowledge is one of your biggest strengths. You will enjoy creating imagery with us and content for Instagram Reels because you are sharing YOUR favorite hangouts that connect with your ideal niche.

We can help you create static image libraries for use in your Instagram Reels, but we can also direct you with “monthly content assignments” for the topics you should be covering in your DIY short-form video content. You are the face of your brand! With our expert guidance, we can lead you to create high-converting content online!