Brand Photoshoot: Fresno Natural Dye Product & Workshop
Brand Photography for Creative Entrepreneur: Smith & Len, Brooke Luallen
Personal Brand Photoshoot:
Natural Dye Products & Workshop
The Sun Stereo Warehouse in downtown Fresno, CA was the location for a naturally dyed linens workshop hosted by Brooke Luallen, owner and creator of Smith and Len. Her work is beautiful and her workshops highlight her love of teaching, gardening, and gift-giving.
Today, we are taking you behind the scenes of how we helped Brooke create an image library that helped her book out her workshops easier on Instagram.
Behind the Scenes: The Shot List
Workshop Lessons, Participants, and Location
Dried Flowers & Fresh Flowers Used for Dye Creation
Products
The Rolling Rack of Naturally Dyed Clothing
Personal Brand Photography for Brooke
Flatlays
The Deliverables
Reels with Music
Sneak Peeks on Instagram
Gallery Access
1-year Licensing Agreement
Posting of Reels and Stories on our account
Photoshoot Spotlight on my Blog
Location is Everything for Brand Photography!
What made it even better, was the location! We always say LOCATION, LOCATION, LOCATION! Right in the heart of downtown Fresno, sits the Sun Stereo Warehouse, where from spring to fall, The Fresno Flower Market showcases local flower farmers, handmade jewelry, creative workshops, and sweet gifts of all types. I highly recommend a trip down there!
Our Design Elements
Colors
Fresh, Dried Flowers, and Food
A Historic Location with Original Brick Walls
Textures
Lighting
Composition
Brand Storytelling
There are so many textures and natural elements that go into each design! Styling and photographing these stunning hand-dyed pieces didn't feel like work at all!
The work didn't stop after the photoshoot. We know how important video is for making emotional connections, so we also created a collection of Instagram Reels to plant the seeds for her next workshop. (Pun intended!)
Brooke loves Instagram and uses it consistently as a part of her marketing strategy, because of this, we created Reels to help her connect with her audience even more. We incorporated black beans, garden flowers of all colors and shapes, many completed linens, and a large attendance of creative women excited to create something new.
Creative entrepreneurs can tell their brand story through photography in a way that conveys their feminine creativity. Your ideal audience is looking for how your branding makes them feel and strategic brand photography is the first place we start because impactful marketing is needed on all online platforms.